Fitocial
Product
We spotted a gap in the fitness market — then built the product to fill it
2022
In-house product launch
About Project
Fitocial is one of ours — a gap we spotted ourselves. Fitness apps tracked the individual, but nobody solved the social side: finding a partner at your level, or a facility nearby that actually has room. We set out to solve both at once, without the product collapsing under its own complexity.
We built it as a social platform first, a utility second — profiles, activity-matching, geolocation, bookable venues, and messaging, all under an identity energetic enough to match the feeling of sport. Every screen was designed to move the user toward one thing: getting off the app and onto the court.
Our Role
- Identified the market gap and defined the product strategy
- Designed activity-matching by sports interest and skill level
- Built geolocation flows surfacing nearby partners and facilities
- Designed bookable venue listings and in-app messaging
- Delivered a full UX/UI design system from scratch
Deliverables
- Market research
- Product strategy
- UX/UI design
- Design system
- Prototyping
Complete market-led product, concept through design system
Solved matching and venue discovery in a single, uncluttered flow
Proof of how the studio identifies gaps and builds to fill them
Let's Build SomethingWorth Looking At.
Tell us what you're building, launching, or rethinking. Give us the brief, the problem, or just the rough idea — and we'll tell you exactly how we'd make it better.