Dirani Milano
Branding
A fine-dining name that needed a face to match
2022
On DesignRush
About Project
Dirani came to us with a menu worthy of Milan and nothing to signal it before the first course. No mark, no menu system, no visual language — everything a guest would see on the way to the table still had to be built from zero, in a city that reads design fluently.
We built the identity from the essence of the cuisine itself: restrained, confident, unmistakably Italian. A minimalist wordmark and a Milan-inflected mark anchor the system, extended across menus, wine labels, and promotional material with the same discipline throughout — restraint that reads as expensive.
Our Role
- Built the brand identity from the ground up — no prior mark existed
- Designed a sleek minimalist wordmark paired with a Milan-inflected mark
- Extended the system across menus and wine labels
- Produced promotional collateral with the same visual discipline
- Delivered a coherent world across every guest touchpoint
Deliverables
- Brand identity
- Logo & wordmark
- Menu design
- Wine labels
- Promotional collateral
Stronger customer engagement post-launch
A measurable rise in reservations
Identity work featured on DesignRush
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