Plop Makers
Branding
A brand built for the scale of Vision 2030
2023
Bilingual brand system
About Project
Plop Makers wanted to become Riyadh's leading sport-event and experiential house — built for Vision 2030, competing for work at a scale where the brand had to stand next to international players while staying unmistakably Saudi. It had to work in two languages, across hundreds of touchpoints, from a business card to a stadium.
We built a bold, minimal wordmark anchored by a concentric-circle "ripple" motif, with a bilingual EN/AR type system and a full brand universe around it — stationery, advertising, OOH, and a social system unified under campaign platforms. The result is one coherent identity built to launch with international credibility and grow with Vision 2030.
Our Role
- Defined brand strategy, mission, vision, and tone of voice
- Designed the wordmark and concentric-circle "ripple" motif
- Built a bilingual EN/AR typography and color system
- Set a photography and pattern direction across the brand
- Extended the identity across stationery, OOH, and social media
Deliverables
- Brand strategy
- Logo & wordmark
- Visual identity system
- Bilingual typography (EN/AR)
- Color system
- Pattern & photography direction
- Mission, vision & tone of voice
- Stationery & collateral
- Advertising & OOH
- Social media system
- Brand guidelines manual
Full identity manual ready for launch at international scale
One coherent system from core logo to stadium-scale activation
Brand built to grow alongside Vision 2030
Let's Build SomethingWorth Looking At.
Tell us what you're building, launching, or rethinking. Give us the brief, the problem, or just the rough idea — and we'll tell you exactly how we'd make it better.